How Understanding Psychology Can Benefit Your Deals
We work closely with our clients to preserve the integrity of deals so that they have the best chance of a successful closing. An often-overlooked aspect of the process is understanding and embracing human psychology. In this article, we will explore some of the most common ways that psychology comes into play.
The Element of Time
It is critical that both buyers and sellers feel well prepared at every stage of the process. It is also essential that a certain momentum is established through every stage of the deal. When too many delays happen, this can start to derail deals.
Think about the Buyer and the Seller
For both parties, the buying or selling of a business is a life-changing event. For this reason, it is important that you invest the time to think about the point of view of the other people involved. No doubt, buying and selling can be stressful, so it’s important to take other people’s thoughts and feelings into account. You are not the only one who may be experiencing a little stress.
The Issue of Non-Active Partners
In some deals, non-active partners can pose challenges to finalizing deals. They often have different motivations than the seller who is in the role of running the business. In a situation where two sellers have divergent goals, it can pose a challenge to a deal. The best thing to do is to try to understand the point of view of each seller and help them both reach their respective goals.
Identify Influencers
Influencers and recommenders can have a powerful sway over both buyers and sellers. By influencers, this could mean accountants, lawyers, relatives, etc. In order for a deal to go through successfully, often these influencers must be identified and their viewpoints must be addressed. On a practical level, there are also other people involved that can interfere with a deal, such as landlords. It’s important to make sure that these individuals feel as though they will benefit from the success of the deal as well.
There are many moving parts needed to get to the finishing line. Human psychology plays a huge role in what decisions get made. It’s vitally important to take the time to consider what others involved in the deal might be thinking or doing. Your Business Broker or M&A Advisor will benefit you by getting to know all parties involved and taking the appropriate actions to ensure things are done to the satisfaction of all parties.
Copyright: Business Brokerage Press, Inc.
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Man Who Bought Laundromat off Craigslist is Now a Millionaire
Published Originally on Business Insider
Dave Menz was working at a telephone company when he decided to invest in his first laundromat in 2010.
In an interview with Insider, he broke down how buying one laundromat off Craigslist turned into a four-location million-dollar business.
See more stories on Insider’s business page.
Dave Menz is 44 years old and has a net worth of $1.9 million thanks to his investments in Ohio laundromats.
His story starts from humble beginnings. For the first decade-or-so of his life, Menz told Insider he lived in “pretty extreme poverty” in Flint, Michigan.
When Menz was around 11, his dad got a job as a computer programmer at a hospital in Cincinnati, Ohio, and moved the family there.
“We went from being pretty poor to probably lower middle class to maybe even middle class,” he said.
Menz went on to grow up in Cincinnati, and eventually, make his fortune there.
In an interview with Insider he explained how went from working a 9 to 5 to support his family to building a laundromat empire that grossed over $1 million in sales in 2019.
“When we got into the business, when we bought that first store, our net worth was roughly $50,000. Eleven years later, it’s close to $2 million,” he said.
The first laundromat
In 1995 at the age of 19, Menz took a job at a local telephone company called Cincinnati Bell. He spent 17 years there, starting off as a 411 operator and ending as a lineman.
Menz told Insider that he realized early on in his career that he wanted to be his own boss. To turn that dream into a reality, he knew he needed to buy something. So at 29, he and his wife, Carla, started to save up for an investment, unsure of exactly what type of business they wanted to own.
“For the next four or five years,” he explained, “we lived well below our means and saved a lot of money.”
In early 2010, the stars aligned and Queen City Laundry was born.
While browsing the internet, Menz saw a listing on Craigslist for a rundown laundromat in Amelia, Ohio, a suburb just two miles away from his home at the time and around 20 miles from Cincinnati. He had roughly $30,000 saved by that point, so using a small business loan and some cash, he bought the place for $85,000.
As soon he bought it, Menz used the savings to renovate it, which included things like painting, opening the floor plan, and adding a video surveillance system.
“The three main components to really any business, but especially a laundromat, are clean, safe, and bright,” he said.
A few months later, he took out an equipment loan to buy new washers and dryers.
Seven months after the purchase, the laundromat was bringing in around $14,000 a month. After expenses, Menz was profiting roughly $1,500, which he reinvested into business.
While the income wasn’t much, Menz told Insider that it was expected, and why he kept his full-time job. Not only did he have loans to pay back, but he also had to cover expenses like utilities (water, sewer, gas, and electric) and a monthly mortgage.
Growing the business
In late 2010, Menz came across a laundromat in a Cincinnati strip mall that had been abandoned by the lessee.
He told Insider that he knew the area well, and that a functioning laundromat there would be profitable because there was no competition.
“I knew I had a mess on my hands, but it was a great location,” he said.
The landlords were so eager to get the place up and running again, they offered Menz the lease for around $1,100 a month, which he explained was on the lower end. They also gave him a few thousand dollars to fix the place up and three months of free rent once it opened.
Because there weren’t many laundromats in the area, when the doors opened in January 2011, business took off.
“Within about three weeks it was profitable,” he said, and added that it was bringing in around $3,000 a month.
Chipping away at debt and quitting corporate
For the next two years, Menz and his wife continued to improve both laundromats and pay off the loans they took out to purchase and revamp them.
By early 2014, the businesses were bringing in a $7,000 monthly profit, collectively.
Not long after, Menz came across a third location, in Anderson Township, a small village around 12 miles from Cincinnati. While negotiating a deal with the owner of the laundromat, which is the only store in the building, he was presented with the opportunity to buy the building by the property owners.
“They wanted out. They did not want to own it,” he said.
So he bought the laundromat business for $75,000 and the building for $170,000.
Once the store was revamped, which was around 8 months later, it began profiting $3,000 to $4,000 a month.
Business boomed from there.
By the fall of 2014, Menz quit his job at Cincinnati Bell because the laundromats were bringing in around $8,000 to $9,000 a month in profit. Menz used the income to replace his roughly $70,000 salary and then reinvested the rest into the business.
It’s not just about acquiring more stores
Menz’s strategy isn’t all about growing his portfolio. He told Insider that a key factor to his success is the constant improvements he makes to the laundromats he already owned.
From 2015 to 2016, he focused on adding a wash, dry, and fold service to all three locations. While it cost time and money in the beginning to implement, it ended up creating another revenue stream.
In 2016, Menz bought a fourth laundromat for about $35,000. In that store, he started a pick-up and drop-off delivery service, called Happy Nest. There are currently has three trucks on the road that serve the entire greater Cincinnati area and northern Kentucky.
Today, Menz and his wife have a net worth of $1.9 million. In 2019, the four laundromats generated over $1 million in gross sales, and the pick-up and delivery business generated just under $462,000 in gross sales.
There are a total of 40 employees across all four locations, with 17 to 20 of them working for Happy Nest.
Last year, Menz and his family upgraded their living quarters to a six-bedroom home that stretches over 6,000 square feet in a neighborhood just 15 minutes from downtown Cincinnati. The move, Menz said, was a tribute to their found success.
Eager to share his expertise and passion for the laundromat industry, Menz also offers consulting and coaching for those eager to grow in the laundromat industry.
“I’m very passionate about anything I do,” he said. “During this entire evolution I’m telling you about, I’m digging and learning every little detail of the business.”
Seven months after the purchase, the laundromat was bringing in around $14,000 a month. After expenses, Menz was profiting roughly $1,500, which he reinvested into business.
While the income wasn’t much, Menz told Insider that it was expected, and why he kept his full-time job. Not only did he have loans to pay back, but he also had to cover expenses like utilities (water, sewer, gas, and electric) and a monthly mortgage.
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Is Your Business Charging Enough For Goods & Services?
A small increase in what you charge for your goods and services can make a tremendous difference to your bottom line. The fact is that many businesses could charge more for their goods and services than they do, but fail to do so. Owners often do not realize the great value of charging just one-percent more. In this article, we’ll explore how charging even slightly more can dramatically impact your business.
Let’s consider a hypothetical example. A business owner tells a potential buyer that he or she could safely increase their prices by 1.5% and do so without the price increase causing any negative impact to sales or business disruption. The savvy buyer quickly realizes that the business, which has $70 million in sales, is leaving $1 million dollars on the table by not increasing its prices by 1.5%. A smart buyer realizes that after purchasing the business, all he or she has to do is institute this small price increase in order to achieve a sizable increase in profits.
In his best-selling book The Art of Pricing, Rafi Mohammed explores the often-overlooked area of pricing. He keenly observes that one of the biggest fallacies in all of business is to believe that a product’s price should be based on the cost of the product. In The Art of Pricing, Mohammed points to several examples. One comes from the restaurant industry. He points to the fact that McDonald’s keeps entrée prices attractive with the idea of making up profit shortfalls in other areas, ranging from desserts to drinks and more. Or as Mohammed points out, McDonald’s profits on hamburgers is marginal. However, its profits on French fries are considerable.
Mohammed’s view is that companies should always be looking to develop a culture of producing profits. He states, “through better pricing, companies can increase profits and generate growth.” Importantly, Mohammed points out that it is through what he calls “smart pricing” that it is possible to extract hidden profits from a business. Summed up another way, pricing couldn’t matter more.
All too often business owners, in the course of their day-to-day operations, fail to place sufficient importance of pricing. Any business looking to achieve more will be well served by first stopping and taking a good look at its pricing structure.
Likewise, buyers should be vigilant in their quest to find businesses that can safely increase prices without experiencing any disruption. At the end of the day, small changes to pricing can have a profound impact on a company’s bottom line.
Copyright: Business Brokerage Press, Inc.
The post Is Your Business Charging Enough For Goods & Services? appeared first on Deal Studio – Automate, accelerate and elevate your deal making.
Insights from BizBuySell’s 3rd Quarter Insight Report
Most business buyers and sellers are wondering what 2021 and beyond will bring. BizBuySell and BizQuest President Bob House provided a range of insights stemming from BizBuySell’s 3rd Quarter Insight Report and a survey of over 2,300 business owners.
The simple fact is that the pandemic has most definitely had a major impact on the buying and selling of businesses. This fact is obvious. But diving deeper, there are a range of insights that can be gleaned.
First, owners do understand that COVID is a massive force in business right now. According to the survey, 68% of owners feel that they would have received a better price for their business in 2019 than in 2020. Only 37% of respondents felt that they would receive a better price this year. Of owners who felt that they would receive a lower price in 2020 than in 2019, 71% of these owners said that their assessment was directly tied to the pandemic and its accompanying economic impact.
A question on the survey asked owners if the pandemic had impacted their exit plans. 55% responded that the pandemic had not changed their exit plans. Additionally, 22% said that they now planned on exiting later, and 12% stated that they planned on exiting earlier. In short, the majority of business owners were not changing their exit plans.
On the other side of the coin, buyers are acknowledging that the present seems to be a very good time to buy. A staggering 81% of buyers stated that they felt confident that they would be able to find an acceptable price point. In terms of their purchasing timeline, 72% of respondents stated that they were planning on buying a business soon. Survey follow-ups indicated that large numbers of buyers were also planning on buying in 2021.
Generational differences are playing a role as well. Baby Boomers tend to be more optimistic than non-boomers as far as their overall views on the recovery. 43% of Baby Boomers now expect the economy to recover within the next year as compared to just 30% of non-Boomers. House pointed out, “Baby Boomers are the generation that did not plan, which makes it harder for them to adjust transition plans if they were preparing to retire, as small businesses don’t have the infrastructure and management teams in place to wait out a bad cycle.”
Based on the information collected by BizBuySell’s 3rd Quarter Insight Report and their survey, it is clear that there is a new wave of buyers on the horizon. The report supports the notion that the pandemic has made small business ownership an attractive option for new entrepreneurs. Factors driving new entrepreneurs into the marketplace include everything from being unemployed and wanting more control over their own futures to a desire to capitalize on opportunities.
Finally, House notes that 2021 could be a “perfect storm for business sales,” as 10,000 Americans will turn 65 each and every day. This means that the supply of excellent businesses entering the marketplace will likely increase dramatically.
Copyright: Business Brokerage Press, Inc.
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What Makes a Deal Close?
For every reason that a pending sale of a business collapses, there is a positive reason why the sale closed successfully. What does it take for the sale of a business to close successfully? Certainly there are reasons that a sale might not close that are beyond anyone’s control. A fire, for example, the death of a principal, or a natural disaster such as a hurricane or tornado. There might be an environmental problem that the seller was unaware of when he or she decided to sell. Aside from these unplanned catastrophic events, deals abort because of the people involved. Here are a few examples of how a sale closes successfully.
The Buyer and Seller Are in Agreement From the Beginning
In too many cases, the buyer and seller really weren’t in agreement, or didn’t understand the terms of the sale. If an offer to purchase is too vague, or has too many loose ends, the sale can unravel somewhere along the line. However, if prior to the offer to purchase the loose ends are taken care of and the agreement specifically spells out the details of the sale, it has a much better chance to close. This means that a lot of answers and information are supplied prior to the offer and that many of the buyer’s questions are answered before the offer is made. The seller may also have some questions about the buyer’s financial qualifications or his or her ability to operate the business. Again, these concerns should be addressed prior to the offer or, at least, if they are part of it, both sides should understand exactly what needs to be done and when. The key ingredient of the offer to purchase is that both sides completely understand the terms and are comfortable with them. Too many sales fall apart because of a misunderstanding on one side or the other.
The Buyer and Seller Don’t Lose Their Patience
Both sides need to understand that the closing process takes time. There is a myriad of details that must take place for the sale to close successfully, or to close at all. If the parties are using outside advisors, they should make sure that they are deal-oriented. In other words, unless the deal is illegal or unethical, the parties should insist that the deal works. The buyer and seller should understand that the outside advisors work for them and that most decisions concerning the sale are business related and should be decided by the buyer and seller themselves. The buyer and seller should also insist that the outside advisors keep to the scheduled closing date, unless they, not the outside advisors, delay the timing. Prior to engaging the outside advisors, the buyer and seller should make sure that their advisors can work within the schedule. However, the buyer and seller have to also understand that nothing can be done overnight and the closing process does take some time.
No One Likes Surprises
The seller has to be up front about his or her business. Nothing is perfect and buyers understand this. The minuses should be revealed at the outset because sooner or later they will be exposed. For example, the seller should consult with his or her accountant about any tax implications prior to going to market. The same is true for the buyer. If financing is an issue it should be mentioned at the beginning. If all of the concerns and problems are dealt with initially, the closing will be just a technicality.
The Buyer and Seller Must Both Feel Like They Got a Good Deal
If they do, the closing should be a simple matter. If the chemistry works, and everyone understands and accepts the terms of the agreement, and feels that the sale is a win-win, the closing is a mere formality.
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